docs(faq): strengthen IAB Tech Lab and AAMP entries#3413
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Real Addie threads recurringly ask "why a separate org from IAB Tech Lab?" and "how does AdCP differ from AAMP?". The existing IAB Tech Lab FAQ entry didn't address the org/cadence question, and the AAMP entry buried the cleanest framing. Pulls the canonical "campaign layer (agentic buying) vs impression layer (agentic bidding)" framing from the addie knowledge rules into the FAQ, names the specific IAB standards AdCP coexists with, and notes that Apache 2.0 leaves IAB Tech Lab free to adopt or align. Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
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Summary
Real Addie threads recurringly ask "why a separate org from IAB Tech Lab?" and "how does AdCP differ from AAMP?". The existing IAB Tech Lab FAQ entry didn't address the org/cadence question, and the AAMP entry buried the cleanest framing.
server/src/addie/rules/knowledge.md:84-95into the FAQSpun out of the investigation that closed #3384 / #2573 — the recurring IAB/AAMP questions in Addie data are real (unlike the "AdCP vs RTB" signal those tickets were premised on, which turned out to be CTA-chip contamination — separately tracked in #3408).
Test plan
adagents.jsonlinks reused🤖 Generated with Claude Code